Andrea Berg, Giovanni Zarrella, Schlager music superstars
Andrea Berg and Giovanni Zarrella - from pop to Schlager
After Helene Fischer, Andrea Berg and Giovanni Zarrella are the most successful German Schlager stars. Both originally came from the pop sector. Andrea Berg had tried her hand at pop music as a teenager. In 1992 she released her first single under the name Andrea Parker. In 1998 the singer released her first Schlager album " Gefühle".
Giovanni Zarrella also released his first single, "Senza te", as a pop singer in 2001. In an interview, he said that it was almost impossible to get through as a pop artist in Germany. That's why he decided to switch to Schlager. In 2003 he released his first Schlager single under the title "Indestructible".
Schlager is more successful than ever
As successful as Andrea Berg and Giovanni Zarrella are today, their beginnings in the Schlager genre were not always easy. In the early 2000s, Schlager had a stuffy image. The genre was associated with older people and was considered uncool. But that has changed in recent years. Schlager stars have become socially acceptable again.
There are several reasons for the renewed success of Schlager. On the one hand, the music has become more modern and catchy. On the other hand, there is a growing longing for Heimat and tradition, which Schlager often embodies. In addition, social media has helped to make Schlager more popular again. Schlager stars like Andrea Berg and Giovanni Zarrella have a large fan base on platforms like Instagram and Facebook.
Schlager stars are also successful abroad
Andrea Berg and Giovanni Zarrella are not only successful in German-speaking countries. Both stars also have a large fan base abroad, especially in Austria, Switzerland and the Netherlands. In 2018, Andrea Berg even received the prestigious ECHO award for best female artist in the Schlager category.
The success of Andrea Berg and Giovanni Zarrella shows that Schlager is anything but out of fashion. The genre has reinvented itself and is now more popular than ever.